Every one knows about facebook, twitter and all the various social networking sites. From the articles I have read on various internet marketing strategy blogs the general consensus is that every and all types of business should have some type of social networking strategy. I disagree in a few of the general principles of how and who should be using social networks.

I don’t deny the possibilities of using these networks to grow a business. They great for reaching out directly to your potential client base. The downfall is simply that social networks are just not for every company. 

I cringe every time I hear from clients seeking advice on SEO. Everyone throws the term SEO around as if it is a sign of a successful business. The so called “professionals” want you to believe a SEO website will equal instant success – That SEO is all about the meta tags and keywords.

Search engine optimization is more then meta tags.

Meta tags still has its place as one aspect of your total web site. The concept behind seo is to build your site in a way that search engines can easily find and index your website. This is done by scanning your website.  How easily the site can be scanned and what they find is what counts.